MIDLAND, Mich.—Members First Credit Union hosted its inaugural “Week of Joy” throughout the week of Dec. 11, saying it was seeking to spread joy to community members with random acts of kindness and surprise Visa gift cards.
According to the credit union, its team members went into their personally selected community areas armed with gift cards and “smiles to brighten the day of unsuspecting community members.”
M1 CU said the initiative, on which it spent $13,000, is more than a one-time event and will become an annual tradition.
"The Week of Joy is more than just giving; it's about connecting at a human level and creating moments that truly matter in the lives of our neighbors,” said CEO Carrie Iafrate. “I couldn't be prouder of our incredible team—260 of us, each with a passion for making a difference. Stepping into the community was genuinely heartwarming. Knowing that we've lightened the load for some during the challenging holiday season fills me with absolute joy—it's what community is all about.”
‘Touching Testimonial’
Members First said one “particularly touching testimonial” that shared on social media stated, "This morning, I was stressing about how I was going to afford Christmas presents, as I'm not working right now. People from Members First Credit Union came into the laundry mat and said, 'We are doing random acts of kindness and want to give you this $50 gift card’."
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