HAMPDEN TOWNSHIP, Penn.–Members 1st Federal Credit Union has broken ground on its future 172,000-square-foot headquarters at Hampden Marketplace on Marketplace Way here. It has also announced new branding.
Members 1st had announced plans for the new building in February of 2019 and completed purchasing land for the new facility in September.
“We are currently spread across multiple buildings which is neither efficient nor collaborative,” Members 1st president and CEO George Nahodil said in a press release. “We believe selling our current buildings and consolidating into one facility is the most fiscally responsible option, with an expense-neutral end-result.”
The credit union said that it expects that it will take 12 to 18 months for construction.
Members 1st is currently headquartered in the Rossmoyne Business Center, where it has been since 1997. Members 1st has sold two of its four buildings in the Rossmoyne Business Center and plans to sell the remaining two before moving to its new campus.
New Branding
With the announcement of the new headquarters, Members 1st has also announced new branding it said is based on feedback received from its members and more than 5,000 hours of research over the last three years.
“The new look includes more bold, vibrant colors and imagery to emphasize the credit union’s warmth, humor and emotion,” the credit union said in a press release.
The $5.3-billion Members 1st has more than 450,000 members.