ARLINGTON, Texas–A member of Texas Trust Credit Union here is the grand prize winner of “Priceless Surprise” contest sponsored by Mastercard and Jack Henry & Associates. The prize is a trip for two to New York City.
“Texas Trust Credit Union aims to help members build brighter financial futures and work toward their dreams,” said Shelley Carlson, vice president of marketing at Texas Trust, in a statement. “Being able to surprise a member with an experience like this is a great opportunity to highlight what we are all working toward. Thanks to our partnership with Jack Henry & Associates and Mastercard, our winning member will be gifted a trip for two to New York City. This will be their first time visiting the city, so it is truly a Priceless Surprise.”
JHA Payment Solution group announced the successful completion of its first custom Priceless Surprises campaign with Mastercard.
According to JHA Card Processing Solutions (CPS), the promotion was the first time the company has participated in the Priceless Surprises campaign with its financial institution clients. The campaign encouraged card use and loyalty by offering cardholders the chance to win rewards ranging from $500 statement credits to once-in-a-lifetime trips.
The incentives were awarded during a six-month period and the campaign message reached nearly 1.8 million cardholders. Every participating institution was allotted three $500 incentives, ensuring that the opportunity to build cardholder loyalty and increase revenue was well distributed, the company said.
JHA Payment Solutions offered this program and its associated marketing materials at no cost to financial institutions.
Volume Increases
According to Jack Henry, CPS Mastercard issuers who participated in the promotion have seen increases in both the number of transactions completed and the total dollar amount spent – a surge of nearly 2.2 million and $49 million, respectively. On an individual level, participating financial institutions averaged a $27.67 increase in spend per account, and a 2% increase in transactions during the promotional period, the company said.
Jack Henry & Associates said it will again partner with Mastercard on a second custom Priceless Surprises campaign beginning in October 2018.