ROANOKE, Va.–Member One FCU has introduced three new Visa credit cards, one of which combines a cash back feature with a community-giving feature.
The first two cards are traditional offerings. The “Member Everyday” card is designed to be a go-to card for routine purchases, Member One said, while its “Member Premier” is a high-end rewards product carrying Visa Signature benefits.
The third option, said Member One, offers a “real point of difference.” The “plusONE” card combines cash back for the consumer with a community-giving feature in the form of donations by Member One to its community investment fund. Those donations are based on purchase amounts and are then distributed to nonprofits across the credit union’s footprint, the credit union said.
“The launch of our new credit cards is the result of 16 months of assiduous research, product development, and testing,” said Chief Lending Officer Richard Socha-Mower. “We were very intentional in gaining input from our members on what they want from a credit card. In many ways, our members designed the products themselves.”
Socha-Mower said the plusONE card embodies the credit union philosophy of people helping people.
“Residents of southwest and central Virginia are incredibly loyal to and protective of their communities,” said Socha-Mower. “The plusONE card reflects those sentiments perfectly: Members receive cash back and, as a result of their purchases, they are directly responsible for contributing to deserving organizations in their communities. It really is a win-win.”
Details on the cards can be found at memberonefcu.com/credit-cards.