TALLAHASSEE, Fla.–Member Business Solutions, which for the past 15 years has provided credit unions with smart commercial lending decisioning, has rebranded itself.
The company is now Lucro Commercial Solutions, and said the new name differentiates the Credit Union Service Organization from the rest of the business lending market and “emphasizes the braintrust found within the organization.”
“For years we’ve battled with name confusion,” said Jim Gallagher, CEO of Lucro Commercial Services. “Our new name and tagline, ‘Let’s thrive together,’ perfectly aligns with our goal to support a healthy bottom line for credit unions, and ultimately, their members.”
According to the company, the name “Lucro” is derived from the Spanish word for profit. The tagline “Let’s Thrive Together” speaks to the multifaceted impact loan decisioning provides – a lucrative commercial portfolio for the credit union and essential capital for the member business owner. “When intelligent lending decisions flow from the underwriters at Lucro, everyone wins,” the company said.
Lucro worked with The Pod, a Florida-based full-service marketing and branding firm specializing in credit unions, to create the new brand identity.
"As a marketing firm for credit unions all over the country, we share a similar vision with Lucro for helping clients grow their bottom lines," said Samantha Strickland, CEO of The Pod. "We're proud to have played a role in bringing Lucro's personality to life!"
For info: www.Lucro.org