MADISON, Wis.–After being forced to cancel its annual meeting earlier this year due to coronavirus, the CUNA Marketing and Business Development Council said it will now host the announcement of its Diamond Award winners in a series of virtual events in June.
The Council typically announces the winners and presents the awards during a dinner at the annual meeting.
Now, each day from June 1-5, the Council said it will honor winners and a portion of the 35 Diamond Award categories in a “fast-paced, virtual environment.” A Zoom link will be sent the week of May 25.
The schedule includes:
Monday, June 1
Categories announced:
- Annual Reports
- Brand Awareness
- Business Development Efforts
- Diamond in the Rough
- Digital Advertising
- Internal Marketing Recognition/Incentive Campaign
- Social Media
Tuesday, June 2
Categories announced:
- Cutting Edge
- Logos
- Multifaceted
- Outdoor
- Plastic Access Card Design
- Radio
- Segmented Marketing
Wednesday, June 3
Categories announced:
- Content Marketing
- Direct Mail – Single or Series
- Email – Single or Series
- One-Time Event
- Ongoing Event
- Re-Brand/New Corporate Identity
Thursday, June 4
Categories announced:
- Financial Education
- Member or Trade Publications/Newsletters
- Membership Marketing
- Point of Sale Display & Retail Merchandising
- Video (Commercial) – Single
- Video (Commercial) – Series
- Video (Non-Commercial) – Single
- Video (Non-Commercial) – Series
Friday, June 5
Categories announced:
- Complete Campaign
- Website
- Best Use of Humor
- Carat – For the Greatest Impact
- Clarity – For the Most Sentimental
- Color – For Brilliant Use of Art
- Cut – For the Most Edgy
- Diamond Best of Show