WESTBROOK, Maine–Thanks to additional voluntary contributions from credit unions, an expansive statewide awareness campaign in Maine is making additional media buys.
The Maine Credit Union League reported that $1.1-million is being spent across the state on media in support of the awareness effort.
“From early indications, engagement is significantly up from consumers visiting the newly designed consumer-focused website, www.mainecreditunions.org, and in clicks through various sites that have ads,” the Maine league said. “Connecting with consumers is constantly changing so we have tailored our new campaign to reach different audiences. From traditional media, including TV and radio, to online web banners, Facebook, Pandora, Google, YouTube and others, our reach is unprecedented.”
The statewide awareness campaign has now kicked off its second flight of TV ads, with 11,479 airings of the TV commercials expected. The league said sponsorships with the Portland Sea Dogs, the Maine Red Claws and the Bangor Cross Center are helping to increase exposure.
The Maine league noted the statewide awareness campaign comes at a time when the popularity of credit unions in Maine is at an all-time high, with record statistics and growth, including credit union membership now at nearly 690,000 members statewide.