WESTBROOK, Maine–Maine’s credit unions today will once again kick off their annual $100,000 Ending Hunger Challenge. The fourth annual initiative will run throughout June as part of Maine Credit Unions’ Campaign for Ending Hunger.
Proceeds from the monthlong fundraiser will support Good Shepherd Food Bank, local community food pantries, and meal sites. In addition to raising money, the Maine Credit Union League said the Campaign “hopes the effort will motivate others to work with Maine’s credit union network to address the systematic barriers that are preventing many Mainers from accessing the healthy food they need to thrive.”
Fundraising Just ‘One Part’
“As part of our longstanding commitment to reduce hunger and promote financial wellbeing for all Mainers, we are bringing back our $100,000 Challenge in time for National Hunger Awareness Month,” said MCUL President/CEO Todd Mason. “While we’ll work hard over the next 30 days to reach our $100,000 goal, we know fundraising is only one part of the long-term solution to address hunger in our state. Ongoing work with our Ending Hunger by 2030 partners is critical for creating opportunities in local communities that help Mainers achieve financial stability, which will help end the cycle of hunger.”
Online Donations Encouraged
The league said that as part of the Challenge, financial institutions, businesses, and individuals are being encouraged to make online donations. Some credit unions also are accepting donations at their branches. Twenty-five percent of all funds raised online will directly benefit Good Shepherd Food Bank, the league said.
Taking Nothing for Granted
“This is our fourth Challenge, and I’m hopeful that we’ll reach our fundraising goal like we have in years past,” added Scott Johnsen, chief relationship officer at the Maine league. “We don’t take anything for granted and recognize that everyone is facing high grocery, fuel, and utility costs. People and businesses might not be in the position to give like they have in prior years, but it is important to remember that a little goes a long way. Two dollars can provide a meal for a family of four—that’s less than a cup of coffee. We hope people will take our challenge and donate what they can, then challenge someone else to do the same. All of it will add up and make a meaningful difference.”
Since 1990, the Maine Credit Unions’ Campaign for Ending Hunger has raised more than $12.3 million, including over $1 million in food and cash contributions in 2022.
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