WESTBROOK, Maine–The Maine Credit Union League has launched its second flight of TV commercials as part of its 2015 annual campaign. More than 7,000 spots promoting the value of credit unions are targeted to consumers in the lending years, ages 18-54, through December, according to the Maine league.
“While the campaign takes a short break from television in summer, an enhanced digital and radio buy was programmed to reach Mainers as they enjoyed summer travel and activities,” the league said. “The convenience of shared branching and SURF Surcharge-Free ATMs, flexible lending, and local service are key messages in the ads on the air.”
In all, more than 15,500 TV ads will run in 2015, meaning viewers will see the awareness spots more than 30 times this year, the league quoted Debra Trautman, VP of corporate marketing with the MCUL, as saying.
The league said that from January to August, digital ad "click-throughs" totaled more than 33,000 from Google advertising for the statewide program, and YouTube and Pandora advertising generated over 20,000 video views.
All of the advertising is part of the Maine league’s "Own It" campaign, which is about telling the credit union advantage story through member testimonials.
The campaign can be found here: http://www.mainecreditunions.org