ANDERSON, Ind.—The $108-million Madison County FCU here is partnering with InvestiFi, a leading digital investment platform, InvestiFi announced.
InvestiFi helps credit unions fully embrace digital investing, providing them with access to elite financial education resources, helping them make financial decisions that benefit their portfolios, InvestiFi said.
“We are delighted to announce our partnership with Madison County Federal Credit Union, a financial institution that is deeply committed to enhancing the banking experience of their members,” said Kian Sarreshteh, CEO of InvestiFi. “At InvestiFi we pride ourselves in helping credit unions retain deposits and members while attracting new ones by seamlessly integrating our digital investing solution into their existing digital banking platform. We provide institutions with the tools and knowledge to provide the best service possible for their members and guide them on their digital investing journey. We pride ourselves in being the only InvestTech solution that supports investing directly from checking, which is revolutionary for members and their credit unions.”
InvestiFi’s platform leverages extensive industry expertise and advanced analytics to help credit unions provide a more personalized and agile financial experience. The partnership will enable Madison County FCU to gain insight into its members’ needs and offer solutions that align and support its financial objectives, InvestiFi said.
“With the adoption of InvestiFi’s digital investing solutions, Madison County FCU will be able to provide their members access to buy and sell 8,600+ stocks and ETFs to begin or expand their investment portfolio directly from their checking account securely,” Sarreshteh said. “By expanding to add our crypto offering, they can also choose from 25+ coins, allowing each credit union to decide which options would be suitable for their members and deliver a unique, self-directed way for members to diversify their investment portfolio.”
“We are committed to supporting our members, making banking as easy and convenient as possible, and our new partnership with InvestiFi reflects this,” said David Dodd, CEO of Madison County. “Financial education is a crucial component of financial success, and we are excited to offer InvestiFi’s innovative educational tools to give our members the insights and resources they need to make smarter financial decisions.”