EAST LANSING, Mich. — Michigan State University FCU said it has entered into name, image and likeness (NIL) agreements with eligible players on the Michigan State University women’s basketball team for the 2022-2023 season.
According to the credit union, this will be the second year of MSUFCU’s NIL partnership with members of the MSU women’s basketball team. A special kick-off event was held with MSU women’s players for credit union members and high school girls’ basketball teams from the region at MSUFCU headquarters in East Lansing.
“Our goal through the partnership is to empower women to grow and succeed,” said April Clobes, president and CEO of MSUFCU. “It was gratifying to see our local area young people connect with the athletes, and we look forward to providing more opportunities for member engagement with the team throughout the year.”
MSUFCU said it has been a sponsor of Michigan State athletics for more than 13 years, and MSUFCU became the presenting partner of MSU women’s basketball in 2019 as part of its multiyear athletics sponsorship agreement.
Before entering into a mutually beneficial, financial industry exclusive relationship with the players, MSUFCU said it discussed specific details with student athletes on how the partnership would work, ensuring time was taken to align requirements of the NIL contracts with their existing commitments.
‘Appreciate the Support’
“I want to thank MSUFCU for the contract and that we appreciate the support going into this season,” said Moira Joiner, senior on MSU women’s basketball team. “We love what MSUFCU stands for as a credit union in our community and their willingness to endorse and support women’s sports – it means a lot.”
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