EAST LANSING, Mich. — Reseda Group, a wholly-owned CUSO of MSUFCU, said it is making a $1 million investment in GoalSetter, a platform that provides an “education-first family finance app.”
“The platform will empower member families with smart spending, saving, investing, and financial education tools and resources to enhance their financial knowledge,” MSUFCU said.
Through the partnership, MSUFCU said it will custom-label Goalsetter’s youth banking platform to “cultivate the credit union’s next generation of members.”
In addition, MSUFCU said it will deploy the Goalsetter Classroom curriculum with local school systems and community organizations across its branch locations. According to the credit union, based on a recent independent study of its 2023 classroom results, Goalsetter Classroom increased student user financial aptitude by up to 43% and resulted in scores of up to 90% financial literacy mastery.
‘The Next Generation’
“Reseda Group is a proud to invest in Goalsetter because we believe it is the best solution for credit unions that want to attract and retain the next generation of members,” said April Clobes, president and CEO of Reseda Group and MSUFCU. “Goalsetter is aligned with our CUSO’s mission of building better lives for members; and with Goalsetter as a powerful tool in their arsenal, credit unions can increase brand affinity with Gen Z members, deposits, and overall membership numbers — all three of which are critical to the future growth and success of our industry.”