EAST LANSING, Mich. — Reseda Group, a wholly owned CUSO of MSU FCU, said it has purchased ChannelNet, a provider of a digital consumer engagement solution through its OneClick Financial platform.
According to the credit union, the platform allows financial institutions and credit unions to create “relevant, progressive, digital conversation with account holders to better understand their needs and life events that drive financial transactions.”
Dearborn, Mich.-based ChannelNet has now become the third acquisition for the CUSO, which MSUFCU said it founded in 2021 to “create a better member experience and change how people think about personal finance through innovation.”
Terms of the acquisition were not released.
‘Proven Track Record’
“Reseda Group is pleased to welcome ChannelNet into our award-winning CUSO,” said April Clobes, president and CEO of Reseda Group and MSUFCU. “ChannelNet has a proven track record of providing breakthrough digital solutions for financial institutions of all sizes, and with its OneClick Financial platform we will be able to help credit unions enhance the digital engagement experience and drive more transactions with their members.”
Founded in 1985, the credit union said ChannelNet’s OneClick Financial is a “patented data-driven digital platform designed to make communication between banks and credit unions and their customers and members automated, cost-effective and engaging. The platform generates individual digital personal experiences through dynamic content, functionality and branding to provide a holistic, relevant and automated experience for each account holder,” according to MSUFCU.
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