BALTIMORE, Md.–MECU Credit Union has rolled out a rebranding as part of what the credit union said is an effort to grow membership and increase name recognition in the broader Baltimore market.
The new branding comes with a new tagline: “Better Banking for All.”
MECU, which was originally chartered as Metropolitan Employees Credit Union, has more than 110,000 members and $1.2-billion in assets.
Along with a refreshed brand, MECU Credit Union has launched an all new website at mecu.com that it said offers improved navigation and expanded financial education and resources. The new branding also includes updated retail signage, new interior branch designs, and a new look for the MECU Pavilion concert venue.
As part of the new look MECU has introduced a LevelUP: financial wellness program that offers anyone access to free interactive online courses to gain knowledge and skills to make better financial decisions. In the near future, MECU said its members will have the ability to schedule complimentary one-on-one financial coaching sessions to develop personalized financial plans for budgeting, home buying, improving credit and more.
“Our new brand is about renewing our commitment to our members, our employees and the Baltimore community,” said John Hamilton, president and CEO of MECU Credit Union. “Since 1936, we’ve grown to be one of Maryland’s largest credit unions. We’re independent, financially strong and passionate about serving our local community. We want our members to have a strong connection to a financial institution that cares about them and their continued success.”
Major Advertising Effort
The rollout of the new branding is being backed by what the credit union called a major advertising campaign across the Baltimore metro market, including two new TV commercials, out of home and transit, digital advertising and other media. One of the TV spots can be viewed in CUToday.info’s The Vids here.
http://www.cutoday.info/THE-vids/
“While our brand and logo will look different, our commitment remains the same: empowering our members to improve their financial well-being and live better,” added Tom Poe, VP-marketing. “As we strive to provide better banking for all, we are excited to introduce the MECU Credit Union difference to a new generation of members.”
In the coming months, MECU Credit Union said it will open a new branch in the Randallstown/Owings Mills, Md. Area, adding it is actively pursuing additional branch locations to expand its reach and convenience.
‘Deeply Committed’ to Community
The credit union said it remains “deeply committed” to giving back to the communities it serves, offering paid volunteer time and supporting numerous non-profit agencies.
Earlier this year, MECU Credit Union committed $200,000 to launch two new Arts Every Day initiatives, including the Arts Challenge Fund and MECU Music Ed/Remix to expand students’ access to arts and music education in local schools.
Originally established as Municipal Employees Credit Union, MECU Credit Union now serves individuals and local businesses throughout the Baltimore area. Today, MECU Credit Union has more than 110,000 members.