SPOKANE, Wash.—Credit unions in the Pacific Northwest are being challenged to increase their already high marketshare.
Credit unions in Washington, Oregon and Idaho, which are represented by the Northwest Credit Union Association, already have a more than 50% share of citizens of the three states as members.
But during remarks at the association’s MAXX annual meeting here, CEO Troy Stang challenged credit unions to do even better, and has set a “big, hairy, audacious goal” of 75% marketshare. Stang told the MAXX meeting during his President’s address that he believes non-members are missing out on best-in-class financial services, collaboration, and community connectivity.
The 184 Northwest credit unions currently serve 6.2 million members.