MIAMI—There’s a lot riding on what we do—or don’t do—in Cupid’s name today. But this year many people may find their Valentine’s day budgets constrained due to inflation.
In fact, 39% of Americans say inflation is affecting their Valentine’s Day plans, according to a new study conducted by WalletHub.
WalletHub’s survey aimed to find out more about how consumers are approaching Valentine’s Day 2025 in the midst of high inflation, asking about everything from spending to financial turnoffs and how money problems affect relationships.
Key Stats
- Inflation Takes a Bite Out of Romance: 39% of Americans say inflation is affecting their Valentine’s Day plans
- Some People Don’t Expect Purchased Gifts: 34% of Americans don’t expect their Valentine to spend any money on a gift this year
- Financial Infidelity Hurts: Nearly 3 in 4 people think financial infidelity can be worse than cheating
- Irresponsible Spending Is a Problem: Nearly 1 in 3 people believe that irresponsible spending is the worst money problem for a relationship in 2025
- Bad Spending Habits Stink: 59% of Americans say that irresponsible spending is a bigger turnoff than bad breath
- Bad Credit Might Keep You Single: 58% of people say they wouldn’t marry someone with bad budgeting habits, a bad WalletScore or a bad credit score
- Valentine’s Day Dining Perceptions: More than 1 in 4 Americans characterize people who go out to dinner on Valentine’s Day as suckers, show-offs, or insecure