JERSEY CITY, N.J. – Liberty Savings Federal Credit Union has just launched a new brand campaign.
The messaging can be seen currently on the New Jersey PATH train stations, with plans to roll it further out into print and other New Jersey public transportation through the coming months. This campaign has been especially important to Liberty Savings because of its focus on the positive member support that all credit unions provide, according to the New Jersey CU League.
“The ‘cooperative community feel’ is a core philosophy of credit unions,” the NJCUL quoted Liberty Savings Marketing and Business Development Officer Karen Velasquez as saying. “Promoting this embraces the team player spirit, and a promise that community and members’ needs are first.”
The messaging, from Prager Creative, seeks to reinforce the positive outcomes members can benefit from by banking at a credit union. Included in that messaging is #BankingYouCanTrust, a social media initiative that is currently used by credit unions statewide to provide a shared conversation for their audience.