BIRMINGHAM, Ala./TALLAHASSEE, Fla.—The League of Southeastern Credit Unions & Affiliates has redesigned its two primary websites to make them easier to navigate and optimized for mobile devices.
“Visitors to www.lscu.coop and www.myleverage.com will get a more engaging user experience that provides easy-to-navigate functionality through the use of ‘accordion’ icons on pages so the user can read the most pertinent information by clicking the accordion and having it open with more content,” LSCU stated in a release. “The website also include original multimedia videos throughout.”
LSCU.coop’s core areas are: Governmental Affairs, Education, Cooperative Initiatives, and Communications. New to the website is a communication’s blog with current news, longer form stories, and stories posted from credit unions, lawmakers, and regulators. Social media has a greater presence as well, with a Twitter feed on the homepage and quick links to the league’s various social media channels.
“Today’s web user is looking at your website on a number of different devices throughout the day,” said LSCU President/CEO Patrick La Pine. “Your website has to reflect the user’s needs. This newly redesigned website has a heavy emphasis on latest news, resources available, and the ability to share through social channels. Plus, it makes it much easier to engage with the LSCU on advocacy efforts.”
The LEVERAGE website has been redesigned to help credit unions “fill a need” through a search for a “need.” Credit unions are more likely to look for a product that fills a need much more than looking for a specific product by name the league stated.
“LEVERAGE helps credit unions reduce expenses, streamline operations, increase non-interest income, improve regulatory compliance, and increase loan growth, so the website now reflects how many solutions LEVERAGE has to offer,” LSCU explained.
Business partners are also displayed better on the website with LEVERAGE and business partner specific events are highlighted.
“When a credit union searches for a solution they are really looking for something that will work for them now. LEVERAGE has many of those products and they are much easier to find through a user-friendly navigation bar at the top of the website,” said La Pine.
The league said visitors will find the educational calendar, chapter calendar, the Southeastern Credit Union Foundation, and compliance tools much quicker through the 10 navigational buttons at the top of the page. Two new animated videos and two new infographics are also available to show the power of cooperation and what it means to the credit union movement when a credit union does business with LEVERAGE.