TALLAHASSEE, Fla.—The League of Southeastern Credit Unions & Affiliates and the Virginia Credit Union League have formally adopted their new identity: The League of Credit Unions & Affiliates.
The rebrand follows a vote in favor of consolidating the two organizations. The league now represents 386 credit unions across Alabama, Florida, Georgia, and Virginia and 31.5 million members.
Samantha Beeler is president of The League of Credit Unions & Affiliates, and Steve Willis is president of Affiliates Consolidated Services and LEVERAGE.
“This is a monumental step forward for credit unions across Alabama, Florida, Georgia, and Virginia, and we are humbled by the opportunity to champion their success and interests under this new identity,” stated Beeler. “By uniting as The League, we are strengthening our collective voice and creating more opportunities for collaboration and advocacy impact. Together, we’ll champion innovation, advocate fiercely, and position credit unions for greater community impact.”
The league explained that its mission is “underscored” by its core symbol, a shield.
“This emblem represents strength, protection, and collaboration, signifying the league’s unwavering dedication to advocating for credit unions and their communities,” the organization said.
The league added the four marks of the shield represent the four states it covers—Alabama, Florida, Georgia, and Virginia—and its commitment to its members.
“Under this new name, we are combining the best of our expertise and resources to deliver unmatched solutions and advocacy for credit unions,” said Willis. “This partnership signifies our commitment to supporting the credit union movement through innovative solutions, shared knowledge, and an unrelenting focus on member success.”