Latitude 32 Names New CEO

Marcus Rhymer

CHARLESTON, S.C.–Latitude 32 FCU has named a new CEO.

Marcus Rhymer, who had been serving as indirect lending manager since 2001, has been chosen to succeed Brad Rustin, who is retiring this month.

“A dynamic leader, Marcus is a 15-year veteran of our credit union who will bring his own creative approach to take Latitude 32 to the next level,” said Chairperson Billy Hudson in a statement. “Marcus has made many valuable contributions to Latitude 32, building strong teams and leading and growing our indirect lending business. This promotion is well deserved and we appreciate his passion for serving our valued members in Charleston.”

“I am proud to have been able to work with Brad since I joined Latitude 32,” Rhymer said. “Brad provided invaluable counsel and advice to me over the years. His extraordinary vision and leadership has made Latitude 32 one of the strongest financial institutions in Charleston.”

Rustin has served as president and CEO of Latitude 32 since August 1, 1985. Under his leadership, the credit union has grown from $11 million to $52.8 million in total assets. Latitude 32, which was originally founded in 1952 as Charleston Area Federal Credit Union and underwent a name change in 2012, has more than 7,000 members. Before joining Latitude 32, Rustin spent 10 years with Wachovia Bank & Trust Co.

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