NUREMBERG, Germany—If credit unions want to make sure they can reach their members via phone, they better make sure they have a cell number.
More Americans are ditching their landline in favor of a cell phone, according to a new report that reveals more than half (52%) of U.S. adults live in households with cell phones, but no landline phones.
The GfK MRI Survey of the American Consumer shows that this figure represents a doubling of the percentage of cell phone-only households since 2010, when the total was 26%.
The proportion of senior citizens (ages 65+) in cellphone-only households quadrupled over the past six years to 23%, while the figure for Millennials climbed to 71% from 47%.