LBS Financial Introduces New Logo, Look

LONG BEACH, Calif.–The $1.3-billion LBS Financial Credit Union has introduced a new logo, refreshed look, and website.
The previous logo design was established in 2001 when the credit union moved from a federal to a state charter and changed its name from Long Beach Schools Federal Credit Union to LBS Financial Credit Union, the credit union said. The new logo, which features a pathway, is “embracing the commitment the credit union has made to their members for the last 82 years; being a partner in all of their needs and moving together ahead.”
Along with the new logo, the credit union is creating a refreshed look as well. Branches are receiving new signage and interior paint, matching the new brand colors. The CU also launched a new refreshed website, LBS Financial reported.
“Although our logo and look may be changing,” said Jeff Napper, president and CEO of LBS Financial, “Our commitment remains the same to our members in providing them with excellent member service and great products.”