BAKERSFIELD, Calif.–Kern Schools FCU has officially changed its name. It is now Valley Strong Credit Union.
The $1.7-billion Valley Strong said it made the name change in order to expand its field of membership beyond Kern County, Calif. Prior to the pandemic affecting many operations, the 148,000-member CU said it was also introducing a number of new business banking products, extended contact center hours, and new ATMs.
“We are the same financial institution you have trusted for more than 80 years,” said President/CEO Stephen P. Renock in a statement. “People have a lot of financial options these days. We want to make sure we position the credit union for current and future success, and help consumers realize their financial goals right here in the Valley.”