LOUISVILLE, Ky.– Kentucky Telco Credit Union said it has launched a new brand identity to formally transition to its new name, Transcend Credit Union.
“The newly reimagined brand is centered on the company's promise to elevate everyday banking experiences, and more directly reflects the differences the company makes in its members' lives by helping them reach their financial goals,” the credit union said in a statement.
It added the Transcend Credit Union brand is “as much about modernized reputation and risk management as it is about identity. The new brand identity sets expectations for what people should see, hear, and expect from Transcend.”
The credit union said it also provides a way to "live the brand" by translating its individualistic values into tangible action.
“The new visual identity, and exceptional service menu, in conjunction with the company's mission, purpose and values, emphasizes Transcend Credit Union's brand promise to enable a stable tomorrow,” the credit union said.
The credit union’s FOM is open to anyone who lives, works, worships, volunteers, or attends school in 25 Kentucky counties.
"The transition to becoming Transcend Credit Union was widely accepted by our members. The new name has created a sense of excitement among our members and presents increased growth opportunities in the Louisville, Lexington, and Owensboro markets,” said President/CEO Richard Reese. “This change was one of many steps we are taking to positively position the credit union for sustained, healthy growth.”
The $406-million credit union, founded in 1934 for the benefit of Southern Bell Telephone and Telegraph employees, has approximately 48,458 members.