LOWELL, Mass.-- Jeanne D’Arc Credit Union is expanding its financial education outreach by continuing its “Tackling Financial Wellness” campaign in partnership with New England cornerback and punt returner Marcus Jones, reinforcing its commitment to helping individuals and families build long-term financial security across the community.
“Tackling Financial Wellness” is designed to educate, encourage, and empower individuals to take meaningful steps toward building a secure financial future. The campaign centers on practical tools and resources that help people build confidence and take action with their finances. As part of this initiative, Jeanne D’Arc will be donating $50 for every New England tackle, up to $50,000, to support financial well-being across their communities, the $2.2-billion CU explained.
A key component of the campaign is Jeanne D’Arc’s Financial Wellness Playbook, offering actionable tips to help individuals work toward their financial goals. Together, Jeanne D’Arc Credit Union and Marcus Jones are reinforcing the importance of planning, education, and resilience, tips that work on the field for Jones, and with financial choices for the community.
The CU said Jones brings a powerful presence and a strong sense of community to the initiative. Known for his versatility, discipline, and work ethic as a top-tier athlete, Jones exemplifies the preparation and commitment needed for long-term success in professional football and in reaching personal financial goals.
“Continuing this campaign with Marcus Jones allows us to bring fresh energy to an initiative that’s already making a meaningful impact in the community,” said Larissa Thurston, president and CEO of Jeanne D’Arc Credit Union. “Marcus is a dynamic athlete whose discipline, preparation, and commitment to excellence serve as a positive influence, reflecting the same principles we encourage when it comes to financial wellness. His passion for giving back aligns perfectly with our mission to empower individuals and families to plan confidently for their future.”
The program was created through a partnership with Athlete-Driven Worldwide.
“We’re proud to partner with Jeanne D’Arc Credit Union to bring Tackling Financial Wellness to life. By teaming up Jeanne D’Arc’s commitment to financial education and Marcus’ commitment to helping to better the local communities, we’ve built an authentic campaign that educates, inspires, and drives real impact,” said John Taylor, senior vice president of sports sponsorships at Athlete-Driven Worldwide.