MONETT, Mo. – Jack Henry & Associates has announced a rebranding of a number of its well-known subsidiary brands, including Jack Henry Banking, Symitar, and ProfitStars, which will now operate under a singular Jack Henry brand.
According to the company, uniting the brands reflects Jack Henry’s role as a “well-rounded financial technology provider and an advocate for community and regional financial institutions – with a mission to help reduce barriers to financial health.”
“Our rebrand is the outcome of the work we’ve done to modernize our technology, streamline operations, and operate as one company, resulting in a better client experience,” said Jack Henry Board Chair and CEO David Foss in a statement. “We now have a platform to speak from a single, consistent voice as we continue to help community and regional financial institutions strengthen connections with accountholders by offering a full array of solutions and access to a wide network of fintech partners.”
New Mission Statement
In addition, saying it recognizes that approximately 166 million Americans, or 66% of the population, are not considered financially healthy, Jack Henry said it has recently developed a new mission statement focused on strengthening connections between people and financial institutions through technology and services that help reduce the barriers to financial health.
Jack Henry said it has become a member of the Financial Health Network and has further joined its efforts to unite industries, business leaders, policymakers, innovators, and visionaries to improve financial health.
To that end and as part of its mission, Jack Henry announced its next-generation technology strategy, centered on the company’s ongoing development of a single, cloud-native open-banking platform.
“This initiative builds on Jack Henry’s industry leading, open-API digital banking platform, which enables easy access to a broad ecosystem of Jack Henry solutions and high-grade, third-party fintechs,” the company said, adding it has integrated more than 850 fintechs into its ecosystem and is the “only platform provider with relationships with all four major financial-data aggregators.”
New Website
As part of its rebranding, Jack Henry said it has introduced a new external website that reflects its evolution and details how it is connecting possibilities for financial institutions and the people and businesses they serve. The company further said it has updated its visual identity to honor the company’s past while bringing the business units together under one Jack Henry brand.
Jack Henry was formed in Monett, Mo. in the 1970s by, fittingly, Jack Henry and Jerry Hall as a technology company for financial institutions.