HOUSTON–The $2.6-billion JSC Federal Credit Union has announced a new name and brand.
Effective in October, the credit union will change its name to Wellby. At the same time, it said it will also be upgrading how members access, interact, and utilize their accounts and financial assets through a new ”tailored digital experience, innovative financial services, and products that meet their members' growing needs.”
According to JSC FCU, the new Wellby brand and member experience “embody the organization's dedication to member and community well-being while furthering its unique legacy. The Wellby name and logo are bold expressions of their identity and purpose. Founded in 1961, JSC FCU was built to serve the dreamers of Johnson Space Center, those truly reaching for the stars. Wellby's mission furthers this legacy by supporting members and communities as they strive to achieve their dreams.”
“Evolving our brand, and enhancing our members' experience through substantial technology upgrades, enable us to better serve more members across the Greater Houston Metro – our current and future member base," JSC FCU Board of Directors Chair Deborah Acosta Conder shares. "These changes are the result of years of strategic planning and industry research. The JSC FCU organization has worked diligently to help bring these exciting enhancements to life, and we can't wait to share them with our community."
The 137,000-member CU said its services were designed to “help these heroes maintain financial security and plan for their future well-being. As the organization has grown and expanded over the past 60 years, becoming one of the largest credit unions in the city, they've remained dedicated to their founders' bold dreams, drive for innovation, ingenious creativity, and care for their members' well-being.”
New Tagline
The new name comes with a new tagline: “Wellby - We remove the fear of dreaming, so you can live life uninterrupted.”
"Wellby launches an exciting new chapter in our long history of purpose-driven, member-first service," said Interim President & CEO Christie Jordan. "We remain rooted in our people-helping-people philosophy and strive to guide our members in their journey toward true well-being. Everyone has a dream, and we seek to help each and every one of our members achieve theirs. This purpose is at the very heart of Wellby."
In announcing the new name and brand JSC FCU said the “Wellby experience is designed to remove barriers and frustrations associated with traditional banking while keeping members' information safe. It includes an upgraded, visually immersive website that's intuitive to navigate; enhanced digital applications that make it easier to fulfill requests within a single platform; and a modern digital banking experience that makes it easy to pay bills, make person-to-person payments, and much more. Wellby also offers new and innovative financial products and services designed to help members manage today's needs while planning for tomorrow's goals.”
The credit union said it is also investing in upgrades to its 17 branches in greater Houston and Galveston to enhance members’ in-person experience.
Additional information can be found at wellbyfinancial.com.