WYOMING, Mich.–My Personal Credit Union has changed its name. It is now called Bloom Credit Union (BCU), and said it made the move to better represent the organization’s goal of helping people thrive financially.
“After a comprehensive review of our mission, vision, core values and an analysis of our market positioning, our board of directors and management team decided to make this exciting change,” BCU CEO Daniel Baines said. “The new name and the credit union’s new mission of ’Helping cultivate your dreams’ will better position the credit union for the future.
“We’ve had a solid reputation and earn very high member survey satisfaction marks from our existing members,” Baines continued. “But our name was a bit confusing to many, a little long, and it didn’t really fit with where we were going as an organization. The new name is distinct, easy to remember, in line with our historical strengths, and it will allow us to focus on our passion for helping people thrive financially. In fact, as part of this transition, we’ve been taking a look at people’s finances and often find ways to lower their monthly car loan or credit card payments in a significant way.”
The $140-million credit union has more than 14,000 members.
“One of the primary reasons our credit union has continued to grow is that our leadership has continually embraced change to meet the ever-changing needs of those who live in our branch communities.” Baines said.