HENDERSON, Nev.–Today’s credit unions look nothing like they did in1971, and who knows what 2071 holds, so the best response is to just keep on fighting, according to one CU CEO.
“The world looks nothing like it did 50 years ago and will be completely different in the next 50 years, so keep up the good fight,” said Deborah Fears, president/CEO of Chicago Post Office Employees Credit Union in an interview with Susan Mitchell, CEO of Mitchell, Stankovic & Associates and founder of the Underground. “The sooner we recognize changes will happen and affect our communities, the sooner we can be better servants to our members.”
Ideas Into Action
During the interview, which was conducted as part of Mitchell Stankovic’s Underground series, Fears said strategies for putting ideas into action to adapt post-pandemic include:
- Focus the Connection. “Many credit unions have decades of service to their communities. Understand your members beyond their financials to strengthen loyalty.”
- Keep Up the Good Fight. “Adversity drives the credit union mission. Recognize it. Embrace it. Keep pushing forward.”
The full discussion can be viewed here.