LIVONIA, Mich. — With International Credit Union Day approaching later this month, CU Solutions Group (CUSG) said it has again partnered with Gas Station TV (GSTV) on a campaign to run Oct. 12-18 promoting credit unions.
During that period, GSTV will run a promotional segment raising awareness and highlighting the benefits of credit union membership, according to CU Solutions Group. The week-long promotion will be broadcast across 39 states at 16,000 stations, delivering close to 32 million impressions, the CUSO added.
“Our partner, GSTV, offers a proven and effective way to reach engaged audiences,” said Dave Adams, president and CEO of CU Solutions Group, in a statement. “This promotion will help share the credit union story across the country, increase awareness and engage new members in a big way. We’re excited to once again work with GSTV and our partner leagues to promote the credit union difference with such a far-reaching project.”
GSTV reaches one-in-three U.S. adults monthly and is the only national video network featured at fuel retailers. Offering consumers entertaining and informative content, GSTV engages current and potential credit union members in a full sight, sound and motion environment.”