PARIS—Mobile transactions, particularly with smartphones, continue to grow globally when retailers promote their apps, according to a new study.
Mobile transactions account for 40% in North America and 52% in Asia Pacific of all global transactions, according to Criteo.
“Globally, retailers who actively promote their shopping apps have a high average of 63% of transactions conducted on mobile devices,” stated Multi Channel Merchant in its analysis.
Asia Pacific has the highest share of app transactions among retailers who promote their shopping apps, at 46%, followed by Europe (28%) and the Americas (25%). Overall, in-app's share of transactions is increasing, noted Multi Channel Merchant.