DENVER– Denver Community Credit Union has introduced a new name and new branding. The $445-million DCCU will become Zing Credit Union effective April 21.
“This big change has been years in the making and is a strategic move to be more inclusive to communities and potential members outside of the City of Denver,” the credit union said. “We began considering a rebrand in 2017. Interviews and focus groups guided the decision. This is a decision that was not taken lightly and was evaluated for the future opportunities a name change offers.”
In announcing the change, Denver Community said its culture and values are not changing and that caring about making a lasting impact and
maintaining a local focus will remain pillars of the organization.
“We chose the name Zing Credit Union because we feel it aligns with our culture and values, and it reflects our staff’s energy for serving our membership and community,” the 36,000-member CU said.
Defining Local
Noting that more than 30% of its members have been with the credit union for 10 years or longer, the new Zing CU said, “We define local as more than being from a place. It means we are committed to the people who are making our communities better and stronger and are energized to help them. It means we are building talent in these communities, serving local businesses, and investing in community organizations through service. In 2021, credit union staff volunteered over 1,010 hours with non-profits across the Denver metro area, an in-kind value of over $30,500 for local charitable organizations.”
The credit union further noted that its purpose will remain “powering people to turn great ideas into plans and plans into the opportunity to live the life they desire and make the impact they want to have. Our organization is built for people, not profit.”
A ‘Personalized Playbook’
“We’re enthusiastic about building a personalized playbook of financial education and resources to embolden community members to achieve their goals,” it continued. “We combine the resources of a trusted financial institution along with our brand of personalized financial mentorship to actively support people as they work to achieve their goals. We’ve served our membership and community with tailored award-winning financial education since 2005 through live classes and workshops, one-on-one financial coaching, e-courses, podcasts, and more. In the past 10 years, we reached over 29,000 people with financial education.”
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