Ireland’s Credit Unions Retake Top Spot in National Survey on Reputation

DUBLIN, Ireland–Ireland’s credit unions have retaken the top spot for reputation in the country in a national survey. After two years, credit unions, which have traditionally been highly rated, replaced An Post in the pole position, according to the Irish Independent.

“But the study also showed the largest overall drop in scores in 14 years of the study, with the average reputation score down by 3.7 points across the 100 organizations,” the Independent reported. “There was also a significant decline in the perception that organizations are concerned for employees’ health and wellbeing.”

The RepTrak study surveyed more than 5,500 people over the first two months of 2022, with the Independent noting that was a period “when the cost-of-living crisis, ongoing war in Ukraine and numerous technology sector redundancy announcements dented consumer sentiment.”

The Top Five

According to the report, credit Unions benefited from a perception as a cornerstone of local communities. In second place was An Post, as it moved towards a more sustainable business, with Bord Bia in third for its role in driving high standards for quality and sustainability, and supporting Irish food producers. Toyota and Blackrock Healthcare rounded out the top five, the Independent reported.

The top 10 included Aldi, St Vincent’s Private Hospital, Boots, Lidl and Samsung.

Why Workplace Was the Theme

“We’ve chosen workplace as our theme this year because, over the last year, attracting and retaining the best people has become intensely challenging and is the single biggest threat to businesses, even more than managing the rising costs of doing business,” Niamh Boyle, chief executive, The Reputations Agency, told the Independent. “At the same time, the public is taking greater notice of how organizations treat their workers and this is having more influence over corporate reputation.”

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