WESTBROOK, Maine–As it concludes celebrations around its 100th anniversary and a merger with a credit union approximately 1,400 miles away, Infinity Credit Union has introduced a look and feel with its website and also introduced a new advertising campaign.
The $336-million Infinity CU has merged with the $1.375-billion Deere Employees Credit Union in Iowa. Now, in addition to the new website, it has also launched For All Maine-Kind, a new advertising campaign.
“Maintaining local decision-making and preserving its strong roots in the communities it serves were key tenets of the merger agreement for Infinity CU,” noted the Maine Credit Union League. “The new website and campaign feature heartfelt and sometimes humorous Maine moments that capture the essence of how Infinity CU knows Maine by heart and puts their members first.”
The brand voice and visuals are inclusive, diverse, and full of energy and emotion, the league report added.
“The new brand voice and visuals are authentic, memorable, honest, and truly align with our core values as an organization,” Elizabeth Hayes, President of Infinity CU, told the Maine league in a statement. “It is amazing to see our mission and vision statements come to life in the captivating imagery and the member story videos that our team has captured.”