NAPERVILLE, Ill. —The Illinois Credit Union League and its subsidiary, LSC, have announced an additional $350,000 contribution to underwrite CUNA’s Open Your Eyes to a Credit Union campaign in Illinois.
This latest contribution brings the total pledged by LSC to $500,000, including a $150,000 initial contribution from LSC in 2018, the organizations said.
This year, LSC is making two payments - the first for $150,000 will pay for 187 Illinois credit unions to be a part of the initiative, while the second contribution for $200,000 will support the Illinois campaign launch in early 2020. All contributors gain access to specialized campaign marketing resources, the organizations said.
The national campaign is now live in 14 states, with 42 Illinois credit unions having launched the campaign.
“I am thankful our league and LSC boards of directors have been so supportive of the awareness initiative, including being early contributors and permitting our organization to push the fundraising over the finish line for a January 2020 launch in Illinois”, said ICUL President and CEO Tom Kane. “Since LSC provides payment services to small and mid-sized credit unions all across the country, we are excited our contribution will enable nearly 190 credit unions with assets under $100 million in Illinois to participate in this amazing national awareness campaign.”
Thrilling Contribution
“I find it thrilling that LSC will make another contribution in 2019 to the campaign,” said LSCU President Libby Calderone. “During my many years of leadership in the credit union industry, I have witnessed the positive impact of credit unions on their members and communities. It is an honor for LSC to serve credit unions by contributing to the campaign. I look forward to seeing the results of this targeted, digital-first program here in Illinois.”