NAPERVILLE, Ill.–League Services Corp. (LSC), a unit of the Illinois Credit Union System, has a new name and brand.
The company is now called Envisant. According to the league, the new branding illuminates in a “clear, distinctive way the mission and value LSC (now Envisant) brings as a service organization to more than 2,000 credit unions across the country.”
The ICUS explained “Envisant starts with ‘envis’—the root of envision, which means ‘the cause to see.’ The suffix ‘-ant’ is ‘one who performs a specific action,’ such as a consultant. Envisant is here to help credit unions see the way forward. With dedication and experience, the Envisant team is able to be an effective consultant by envisioning a successful path and steering credit union partners towards it.”
According to the ICUS, LSC was founded in 1969 and now offers a comprehensive suite of credit, debit and prepaid programs.
The Rebrand
In addition to a new name and tagline, the rebrand features a redesigned logo with brighter colors, distinctive font use, and a bold, structured look for marketing and office communications, the ICUS said.
A new, refreshed website will also launch in 2022 at www.envisant.com.
“This rebrand is a thrilling step forward. Being part of it has been truly invigorating,” said Libby Calderone, president of Envisant. “I love our new name and tagline. In our 52 years of service, we have always put our credit union partners first, giving our all and sharing our experience to guide and help credit unions succeed in achieving their vision.”
A Long-Time Coming
“This has been a long-time coming, but it’s worth the wait! The Illinois Credit Union League has been a proud parent of LSC, and the rebranding is an excellent reflection of the great people in our organization,” added ICUS President/CEO Tom Kane. “They are a caring, dedicated group who have always worked hand in hand with the League and as a close partner and support of many credit union organizations.”
A video of the announcement of the new name can be viewed here.