CHUBBUCK, Idaho—Idaho Central Credit Union will pay $45,000 per year for the naming rights to the Roundup Arena in Lewiston, Idaho. The sponsorship agreement is for five-years, and the venue will be called the Idaho Central Credit Union Arena.
The sponsorship will include Idaho Central Credit Union signs and banners around the arena, and frequent mentions of the credit union by the event announcer. ICCU will also be provided with seats at the Roundup for its employees and guests, the Lewiston Tribune reported.
“The arena name change continues a string of sponsorships the credit union is undertaking around the state. Perhaps the most prominent example is the $10 million, 35-year purchase of the naming rights to the new University of Idaho basketball arena next to the Kibbie Dome,” the Tribune said.
‘Very Involved’
The Roundup Arena sponsorship isn’t nearly as large, the CU told the Tribune.
“We definitely get very involved in our communities with sponsorships and supporting things our members and future members are passionate about,” a spokesperson said. “We know that we’re good for the communities and the communities are good for us. It’s a partnership and we really work to be involved as much as we can in a lot of different ways.”