NAPERVILLE, Ill.–The Illinois Credit Union System is reporting the #ilovemycreditunion Twitter campaign it championed nationally on July 30 reached more than 22-million people.
The campaign, an overview of which was highlighted in CUToday.info here, was designed to “inspire high energy conversation about why people love their credit unions,” according to the ICUS.
Tom Kane, president of the ICUS, had the idea for the effort which eventually went national and even international.
“Driven by the cooperative spirit, more than 700 organizations across 48 states and nine countries participated,” the Illinois CU System stated. “These included credit unions, leagues, associations, and industry partners. They started the hashtag #ilovemycreditunion trending across social media platforms, raising awareness about the amazing things credit unions do every day for their members and communities.”
Said Kane, “I’m thrilled by the viral impact of the conversations about credit unions on July 30. Credit unions make a real difference to their members because they put people over profits. I want to thank everyone who joined us to make this effort such a resounding success,” said Kane.
Kane credited the League Service Corp. (LSC) for contributing $25,000 that went to a raffle for participating CU leagues that in turn encouraged credit unions in their state to participate. The winner, the Hawaii Credit Union League, was able to direct the funds to the Kapiolani Children’s Miracle Network in Honolulu.
‘Organic Buzz’
“The organic social media buzz surrounding this campaign made it a great cooperative achievement in the credit union movement,” the ICUS added. “Thousands of credit union industry employees, volunteers, family and friends jumped on their favorite social media platform (Facebook, LinkedIn, Twitter, and Instagram) to post a message, picture, or video to show why #ilovemycreditunion.”
According to the ICUS, in addition to organically reaching more than 22 million people on social media, at least 33 thousand virtual interactions were prompted by #ilovemycreditunion.