NAPERVILLE, Ill.— Credit unions and their supporters rallied once again for the annual #ILoveMyCreditUnion Day, turning social media into a powerful stage for the movement, the Illinois Credit Union League reported.
This year’s celebration ignited nearly 25,000 posts—sharing everything from heartfelt stories of community impact to personal tributes about why credit unions matter. The campaign’s collective voice reached seven million people, showcasing the unity, pride, and purpose that define the credit union community.
From industry leaders, like America’s Credit Unions President/CEO Jim Nussle, to front-line tellers the 2025 campaign showcased dedication at every level of the credit union movement.
“It’s clear that #ILoveMyCreditUnion is growing deep roots as participants across the industry connect to—and own—the message,” ICUL said.
Globally, participation surged, with social media mentions pouring in from a record 21 countries. According to ICUL, this milestone advances the mission to organically spread the credit union message worldwide, building awareness of the value credit unions deliver to their members everywhere.
“The power of this campaign comes from the cooperative spirit that unites our movement,” said Libby Calderone, president/CEO of the Illinois Credit Union League. “From CEOs to tellers, from local communities to countries around the world, we showed what’s possible when we collaborate to tell our story. Thank you to every participant for making your voice part of this effort—we are stronger together.”
In addition to the social media success, the 2025 campaign included a charitable giving component that underscored the credit union movement’s mission of “people helping people.” Envisant donated $15,000, divided equally among the three Children’s Miracle Network Hospitals in Illinois. On July 25, ICUL staff and member credit unions presented the checks in person and toured the hospitals, witnessing firsthand the impact of this support.
“The charitable giving component of #ILoveMyCreditUnion Day truly reflects the heart of the credit union movement,” said Staci Hering, director of culture and engagement at ICUL. “Our mission of people helping people comes to life through the spirit of giving, making a real difference in the lives of those we serve.”