DELRAY BEACH, Fla.–IBM Southeast Employees Credit Union will be changing its name effective March 2. The new name: iTHINK Financial Credit Union.
The 50-year-old IBMSECU said it spent more than a year researching and conducting member surveys on how the credit union differs from other financial institutions. The survey found members see the credit union as helping them to improve lives and that members felt more confident in making important financial decisions.
The new name was chosen for two reasons, according to IBMSECU:
- "Think" is the slogan used by IBM, whose employees started their credit union in 1969.
- The “i” represents the member, who is at the beginning of everything the credit union does.
“Our members tell us that we help improve their lives through our financial knowledge,” said President/CEO Michael Miller. “They trust us as financial advocates to deliver personalized solutions that meet their needs. We know we make our members feel more confident in their financial decisions. The new iTHINK Financial name helps to capture what we do best. Our brand promise, ‘Moving You Forward,’ is our commitment to helping our members achieve their financial goals. Our new name paves the way forward for our members.”
The $1.5-billion IBMSECU has more than 95,000 members.