BOSTON—More than 45% of consumers who shop online complete their purchases via mobile smartphone, compared to just under 34% who use computers—showing how big a role mobile devices have come to play in shopping and payments, a new study reveals.
According to Pymnts.com’s new Remote Payments study, 63.8% of consumers who paid for purchases remotely with their mobile devices discovered the products while browsing online. Additionally, 12.5% of surveyed consumers who paid for their latest purchase in a brick-and-mortar store discovered those products while browsing online with their mobile phones, stated Retail Drive in its analysis.
Approximately 22% admitted to using mobile devices to pay for their latest purchases, and 25% said they usually used their mobile devices to pay, Retail Drive said.