LANSING, Mich. —LAFCU continues to find new ways to expand its brand awareness in its market by using the six-foot-tall letters for LAFCU.
The credit union chose five Michigan artists to each paint a different letter, then put all of the letters on display during the Jazz & Blues Concert Series on the Grand.
As part of the mid-Michigan credit union’s Art, Growth & Community Series, the letters will appear at LAFCU-sponsored community events throughout the Lansing area the remainder of 2016.
The artists along with information about their inspiration are:
- Derek Allmendinger, of Lansing, letter “L” – photo shoot of LAFF-E the Cow, LAFCU’s mascot.
- Sam “Samskee” DeBourbon, of Lansing, letter “A” – “happy color fusion – happy family.”
- Laura Gajewski, of Portland, letter “F” – vintage REO Flying Cloud advertisements of the 1920s.
- Jeremy Coats, of Kalamazoo, letter “C” – growth and community.
- Brian Whitfield of Lansing, letter “U” – the two sides of the “U” represent two sides of Lansing: the state capitol and the credit union’s “home.”
“The LAFCU letters have provided yet another way for us to connect with our members and share a little fun and inspiration within the communities LAFCU serves,” said Kelli A. Ellsworth Etchison, LAFCU senior vice president of marketing, in a statement. “Through the creativity of these artists, they have demonstrated the possibilities of when art, growth and community come together.”
The letters will next be seen at the Jazz & Blues Concert Series On the Grand at the Lansing City Market, Wednesdays and Thursdays, Aug. 24-25 and Sept. 14-15.
The artists were chosen based on conceptual designs submitted in response to an open call for entries.