TALLAHASSEE, Fla.–How has the coronavirus pandemic affected your credit union’s marketing plans?
It’s a critical question as 2020 reaches its mid-point, and it’s difficult to imagine any credit union’s marketing plans haven’t been affected—in some cases, considerably.
To gain some insights, CUToday.info has partnered with the Pod agency in a survey of CU marketing plans.
The plan is to use the results to help the Pod create actionable content that would be useful for credit unions, including white papers, blog posts, webinars, etc. "The financial industry, particularly credit unions, will play a vital role in recovery for those impacted the most by the fallout of the COVID-19 pandemic," says Samantha Strickland, CEO of The Pod. "As an agency that serves credit unions, we created this survey to help identify where the industry has been hit hardest and to better understand what credit unions are doing to help their members at a macro level. Then we'll aggregate the information and data and share it with the industry in the form of helpful articles, webinars, and more!"
The survey can be found here.
The results will later be featured in CUTodayinfo.