Hotel Brands Look To Gussy Up Their Co-Branded Cards

NEW YORK—Since January, several major hotel brands have overhauled their co-branded credit cards. New benefits have been added, high-end cards have been announced and some legacy

benefits have disappeared, reported MarketWatch.

“And it's all happening at a startling pace,” MarketWatch said.

The major hotel cards that were revamped this year all happen to be issued by either Chase or American Express. In part, the improved hotel cards of this year are the result of big contracts signed last year, MarketWatch said.

Key changes, according to MarketWatch:

  • AmEx debuted an updated portfolio of four cards with Hilton Hotels Resorts in January
  • Chase added two new cards to its InterContinental Hotel Group portfolio in April
  • Chase launched a new Hyatt co-branded card in June
  • Chase launched a new co-branded card with Marriott International in May
  • AmEx announced it will update its Starwood Preferred Guest Credit Card from American Express consumer card and launch a new high-end card
  • Chase announced that its Ritz-Carlton Rewards Credit Card will stop accepting applications; however, existing cardholders received new benefits on their cards in August
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