ST. PETERSBURG, Fla.–The upward trend in spending on debit and credit cards can be seen in the latest analysis released by PSCU.
As CUToday.info has been reporting, each week PSCU’s Advisors Plus and Data & Analytics teams release year-over-year weekly performance data trends. In this week’s installment, PSCU compares the 45th week of the year (the week ending Nov. 8, 2020 compared to the week ending November 10, 2019).
Overall, said PSCU, card payment volume growth rates continued to show overall strength in Week 45, with debit rising slightly and credit showing continued positive year-over-year growth.
Among the specific findings:
- Debit card spend was up 17%, slightly above the four-week average of +16.3%. Transactions were up 2.6% and have been positive for 19 consecutive weeks, PSCU said.
- Credit card spend remained positive for a tenth consecutive week at +2.8%, lower than the four-week average of +4.9%. Transactions finished at -1.6%, lower than the four-week average of -0.3%.
Contactless Trends
Consumers continue strong usage of contactless, mobile wallets and card-not-present (CNP) alternatives, while using less cash, PSCU said, noting the contactless “tap-and-go” transactions via dual interface cards continue to gain adoption, with debit showing notable strength.
Among the new data points:
- Debit contactless transactions as a percent of card-present activity on contactless debit cards have nearly doubled from around 8.4% in mid-January to 16.6% in Week 45.
- Contactless credit transactions have also grown from 6.5% in mid-January to last week finishing at 11.3% of card-present activity on contactless credit cards.
- “We view these results as conservative, as the ratio considers the proportion of contactless activity to all card-present transactions, not just those able to be tapped,” PSCU said.
Mobile Wallets
Mobile wallet transactions and purchases for both credit and debit cards continue to show very strong growth with card-present activity, according to PSCU, which reported:
- Debit mobile wallet purchases finished Week 45 up 58.6% year over year, lower than the four-week average of +62.9%.
- Credit mobile wallet purchases were up 46.2% year over year, lower than the four-week average of +51%. These results represent six supported mobile wallets: Apple Pay, Fitbit Pay, Garmin Pay, Google Pay, LG Pay and Samsung Pay.
- PSCU said it continues to see more volume conducted via Card Not Present (CNP) transactions. For credit, 53.1% of purchase volume and 42.4% of transactions were CNP. For debit, 43.7% of purchase volume and 29.2% of transactions were CNP.
Purchase Mix
Purchase mix has held steady and is up 6.8 percentage points year over year for credit and 7.6 percentage points for debit, PSCU said. Transaction mix also remained steady, up 8.8 percentage points for credit and seven percentage points for debit year over year.
- Cash withdrawal transactions at the ATM remain down year over year. For the most recent week, the number of cash withdrawals was down 15.5%. The year-over-year change in total cash withdrawn is down 3.4%, which is higher than the four-week average of -7.3%.
Merchant Category
From a merchant category perspective, purchase growth rates in Week 45 remained steady for both credit and debit, PSCU said.
- Grocery spend, while still positive, showed a slight week-over-week decrease. Purchases are up 11.1% year over year for debit and 17.8% for credit.
- Travel remains substantially down year over year, but saw an uptick in debit. For Week 45, purchases are below 2019 levels by 51.4% for credit and down 15% for debit, compared to last week at -24.6%.
- Spend in the Service sector increased in both debit and credit. Purchases are up 25% for debit, an increase of 14.8 percentage points week over week. Credit purchases were up 10.7%, or 4.1 percentage points higher from the previous week.
Regional Analysis
PSCU said its regional analysis of spend utilizes the segmentation used by the U.S. Bureau of Economic Analysis (BEA) for economic analysis.
Among the findings:
- Overall U.S. spend was up 2.8% for credit purchases. The Southeast (+6.2%) and Southwest (+4.2%) finished as the strongest regions for Week 45. The Hawaii (-4.2%) and New England (-6%) regions had the lowest credit purchase performance.
- Overall U.S. spend was up 17% for debit purchases. The Southeast (+20.5) finished as the strongest region for Week 45. The Hawaii (+9.6%), New England (+12.1%) and Rocky Mountain (+12.1%) regions had the lowest debit purchase performance.
- PSCU noted its Weekly U.S. State/Territory Analysis is available at www.PSCU.com/COVID19.
The Deeper Dive
In its latest deeper dive, PSCU said it explored mobile wallet providers. While PSCU supports six mobile wallet providers, the top three (Apple Pay, Google Pay and Samsung Pay) represent 99% of the card-present mobile wallet transactions in Week 45. The data below represents card-present mobile wallet activity, the company noted.
- For debit, Apple Pay has the largest share of mobile wallet transaction volume at 83%, followed by Samsung Pay at 9% and Google Pay at 8%. For credit, Apple Pay leads with 77%, followed by Google Pay at 13% and Samsung Pay at 10%.
- Overall debit mobile wallet transactions are up 30% for Week 45, slightly down from the four-week average of +33%. Overall credit mobile wallet transactions are up 12% for Week 45, slightly down from the four-week average of +14%. “Consumers continue to embrace this alternative as a safer way to pay for card-present transactions,” PSCU said.
- Among the mobile wallets, Google Pay has seen the fastest growth, with debit transactions up 47.9% and credit transactions up 17.2% year over year. Apple Pay has also been strong, with debit transactions up 34.7% and credit transactions up 16% year over year, while Samsung Pay has seen slower growth and saw debit transactions down 6.5% and credit transactions down 12.8% in Week 45, PSCU added.
- Supporting the notion that contactless card and mobile wallets are displacing cash transactions, particularly with debit, PSCU said the average ticket size for mobile wallets is lower than overall transaction size. Compared to an average debit ticket of $42.79, Apple Pay is $17.53, Google Pay is $17.88 and Samsung Pay is $18.29.
Signs of the Holidays
“Card payment volume continued to show strength in Week 45, with sustained positive spend for both debit and credit,” said Glynn Frechette, SVP, Advisors Plus at PSCU. “Signs of the holiday buying season began to emerge as retailers accelerated growth through early sales and promotions. We also saw another strong indicator of consumers’ continued preference for contactless in this week’s deeper dive into mobile wallet providers.”