SAN FRANCISCO—Of 14 countries/markets surveyed around the world, consumers in only two—Hong Kong and Brazil—prefer to verify their identity with biometrics when they open an online account, according to TransUnion.
And it’s only Brazil that seems “thoroughly convinced” about biometrics for onboarding, Biometric Update noted in its analysis of the survey conducted by TransUnion.
TransUnion found that all four Brazilian generations — Gen Z, Millennials, Gen X and Baby Boomers — prefer biometrics over all other verification techniques.
“Only Gen Z in Hong Kong preferred biometrics. Everyone else felt safe with multifactor authentication,” Biometric Update said of TransUnion’s findings. “The message of the report is that businesses have to optimally balance tough authentication with acceptable customer experience.”
The generational spread among rest of the nations surveyed, including the United States, the United Kingdom, Canada, India, Kenya and South Africa, included some combination of one-time passwords, multifactor authentication, document verification and token-based authentication.
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