SEATTLE—Consumers using Amazon can check out a new shopping site the major retailer is testing to help individuals who are not quite sure what they’re looking for.
The site, which uses artificial intelligence, makes automated recommendations.
Called Scout, the new service asks shoppers to like or dislike a product—thumbs up or thumbs down—and responds by showing other products based on their choices, CNBC reported.
Amazon said it is using machine learning technology to address one of the perpetual criticisms of the site—that it's a great place to buy things but a lousy place to browse, CNBC explained.
“While Amazon is by far the largest U.S. e-commerce company, it's left the door open for e-retailers. Scout is currently available for home furniture, kitchen and dining products, women's shoes, home decor, patio furniture, lighting and bedding. The site says that more categories are coming soon for things like clothing and handbags,” CNBC said.