HUTCHINSON, Kans.— Heartland Credit Union has secured naming rights to the Park City Arena, which will now be known as Heartland Credit Union Arena, according to Hutch Post.
The venue, which opened in 2009 and is managed by VenuWorks, seats up to 6,500 and hosts concerts, sporting events and community gatherings. Formerly known as Park City Arena, the facility has served as a regional entertainment hub for south-central Kansas for more than a decade and is expected to continue operating under the same management and programming model following the renaming.
Hutch Post reported that the sponsorship reflects Heartland Credit Union’s focus on community involvement and regional economic activity, with the arena positioned as a key driver of entertainment-based commerce in the area.
“Heartland isn’t just a name or a place on a map—it’s a promise to show up for our members in bold ways,” said Dan Springer, president and CEO of Heartland Credit Union. “This partnership reflects our shared values of community and connection. As we grow, we’re reinvesting in ways that create meaningful experiences for our members and strengthen the communities we serve.”
The sponsorship will create opportunities for Heartland members to enjoy exclusive benefits, including ticket giveaways, presale access, special events, and more at the arena. It also underscores Heartland’s commitment to growth that benefits all members—delivering value beyond financial services and building connections that matter.
“Serving as a premiere event center for our community has been our goal since the beginning,” said Ben Bolander, Executive Director of Heartland Credit Union Arena. “That’s why we are excited to partner with a local business that understands the value of community and what it means to provide quality service. As an Arena, our mission stays the same; to bring a top-tier experience to our guests, no matter the event.”
Terms of the deal were not disclosed.