LONDON—As if prepaid cards have not become specialized enough for their uses, a new card has been introduced to appeal to vegans.
Vegannection has launched a prepaid card for vegans that's accepted only at merchants that pass the company’s standards test, Payments Source reported.
The virtual cash-back card provides users with 2% cash back on purchases at participating establishments that are certified vegan, and the company sends a portion of its profits to vegan charities.
A big part of the marketing strategy is referrals, or "vegganections." Users who recommend Vegannection to others and are associated via email will receive an additional 0.5% reward for each purchase the referred user makes, noted Payments Source.