HONOLULU, Hawaii–Hawaiian Tel FCU has announced a name change. The credit union said it has rebranded as Hawaiian Financial FCU in order to better reflect its changing membership base
following a series of recent mergers.
“The timing was right for our name change to happen,” said President Norman Okimoto in a statement. “We believe the name Hawaiian Financial FCU brings us a more inclusive identity and is a more accurate representation of our membership base, as we’ve been the leading merger partner for 15 valuable credit unions. It is a name that will grow with us.”
Hawaiian Financial has absorbed five credit unions in the last four years, merging in Sheraton Hawaii FCU, Island Tradition FCU, ORAL FCU, Board of Water Supply CU and Hawaiian Airlines FCU.
“This is the beginning of a very exciting chapter for our credit union,” Board Chairman Glen Moribe said in a statement. “We've served the financial needs of our members for over 80 years, and we are incredibly proud of our history and our roots. This change is really just the latest of many steps we have taken to positively position our credit union for sustained, steady growth for the next 80 years and beyond.”
The $628-million Hawaiian Financial FCU has nearly 60,000 members.